Our iconic puff logo draws inspiration from our cherished friend, Alex, affectionately known as the living oracle. At the tender age of 27, she faced the challenge of losing her sight due to diabetes. Years later, she courageously underwent two organ transplants, and today, in her 50s, she’s thriving in every sense of the word.
Alex has been a dear friend to both of us for an incredible 24 years. It’s not an exaggeration to say that she radiates happiness and positivity like few others we know. Her resilience and unstoppable spirit have often made us forget that she is blind. Instead, she has harnessed her heightened other senses to experience the world, often relying on touch.
Our signature collection pays tribute to Alex’s remarkable journey. The raised patterns in our designs are not just visually appealing; they’re designed for her to feel and connect with, offering an authentic experience. The piercing blue eyes in our logo symbolize the vast universe within each of us, as well as the windows to the soul.
Alex embodies the essence of a true gangster goddess, unapologetically owning her path and inspiring all who have the privilege to know her.
Cart
Your cart is currently empty.
Start Shopping